JW Industrial Park Route 33

Jaindl Land Company & Watson Land Company

Contextual Approach to Industrial Architecture

JW Industrial Park Route 33

Jaindl Land Company & Watson Land Company

Nazareth, PA

61 Acres, 625,000 SF Total
Building A: 469,300 SF
Building B: 156,400 SF

the opportunity

Strategically located in the Lehigh Valley with close proximity to major metropolitan areas and key eastern ports, JW Industrial Park Route 33 (JW33) is a master-planned industrial park featuring two state-of-the-art warehouse buildings ideal for distribution. Developed by two heritage companies that prioritize stewardship of the land, JW33 expresses a highly contextual approach to industrial architecture that is sensitive to the rural community while stimulating economic growth in the region. The site is surrounded by diverse uses that define the character of the project; the northern approach is characterized by commercial and industrial while the southern approach is surrounded by rural and residential. The design of JW33 transitions between these varied scales to create a sensitive yet stunning intervention. Dense foliage along the perimeter and a topographical change experienced from the road provide the opportunity to both conceal and reveal the architecture and create a gateway to the site.

our approach

JW33 reflects a shift in design for industry and distribution in which these buildings are thought of as workplaces that can support and integrate into communities. Inspired by the agricultural history of the Lehigh Valley, the building designs reference forms and materials found in agrarian architecture including barn doors, pole building framing, wood, and steel. Sizable clerestory glazing along the buildings’ upper perimeters filter daylight into the distribution centers to improve employee experience and wellbeing.

Our Process


Master-planned industrial park; two-story glass entries, office space, cross-dock loading, trailer storage, 36-40’ clear heights